Key Visual
A clean, modern campaign for Hagi Cosmetics built around the concept of “smart care” - simple, conscious, and effective. The key visual and social media materials present four complementary skincare sets (A, B, C, D), combining minimal design, soft colors, and confident typography to communicate clarity, balance, and everyday elegance.
Social Media Content
Design for Hagi’s SMART skincare launch, including the main key visual and a cohesive series of social media assets. The goal was to educate users on the four product sets and how to use them effectively. The visual language was based on a minimalist grid, bright neutral tones, and geometric color accents, creating a fresh, intelligent aesthetic consistent with Hagi’s brand identity.
Carousel Design
The carousel series was designed to guide users through Hagi’s SMART skincare system in a clear and engaging way. Each slide introduces one product category. Structured composition, and gentle motion cues, creating an intuitive storytelling flow that educates while maintaining a refined aesthetic aligned with the main campaign identity.
project created during my employment at Subko&Co